:root {
      --bg:         #0b0b0b;
      --surface:    #111111;
      --surface-2:  #181818;
      --border:     #222222;
      --text:       #e8e2d9;
      --muted:      #7a7267;
      --accent:     #837665;   /* moss/olive green — from journal covers */
      --accent-dim: #5e7445;
      --white:      #f5f1eb;
      --heading:    #f5f1eb;
      --serif:      'Playfair Display', Georgia, serif;
      --sans:       'Syne', sans-serif;
      --body:       'Inter', sans-serif;
      --radius:     4px;
      --max:        1100px;
    }

    *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

    html { scroll-behavior: smooth; }

    body {
      background: var(--bg);
      color: var(--text);
      font-family: var(--body);
      font-size: 17px;
      line-height: 1.75;
      -webkit-font-smoothing: antialiased;
    }

    /* ── TYPOGRAPHY ──────────────────────────────── */
    h1, h2, h3, h4 {
      font-family: var(--serif);
      color: var(--heading);
      line-height: 1.15;
    }

    h1 { font-size: clamp(2.4rem, 6vw, 4.5rem); font-weight: 900; }
    h2 { font-size: clamp(1.8rem, 4vw, 3rem);   font-weight: 700; }
    h3 { font-size: clamp(1.25rem, 2.5vw, 1.75rem); font-weight: 700; }

    em { font-style: italic; color: var(--accent); }

    p { color: var(--text); max-width: 680px; }
    p + p { margin-top: 1.1rem; }

    a { color: var(--accent); text-decoration: none; }
    a:hover { text-decoration: underline; }

    /* ── LAYOUT ──────────────────────────────────── */
    .container {
      max-width: var(--max);
      margin: 0 auto;
      padding: 0 clamp(1.25rem, 5vw, 3rem);
    }

    section { padding: clamp(4rem, 10vw, 9rem) 0; }
    section + section { border-top: 1px solid var(--border); }

    .label {
      display: inline-block;
      font-family: var(--sans);
      font-size: 0.7rem;
      font-weight: 700;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 1.25rem;
    }

    .kicker {
      font-family: var(--sans);
      font-size: 0.75rem;
      font-weight: 600;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--muted);
      margin-bottom: 0.75rem;
      display: block;
    }

    /* ── NAV ─────────────────────────────────────── */
    
    .nav-logo {
    height: 40px;
    width: auto;
    }
    nav {
      position: sticky;
      top: 0;
      z-index: 100;
      background: rgba(11,11,11,0.92);
      backdrop-filter: blur(14px);
      border-bottom: 1px solid var(--border);
      padding: 0 clamp(1.25rem, 5vw, 3rem);
    }

    .nav-inner {
      max-width: var(--max);
      margin: 0 auto;
      display: flex;
      align-items: center;
      justify-content: space-between;
      height: 62px;
      gap: 2rem;
    }

    .nav-logo {
      font-family: var(--sans);
      font-size: 0.8rem;
      font-weight: 800;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--white);
      text-decoration: none;
    }
    .nav-logo span { color: var(--accent); }

    .nav-links {
      display: flex;
      gap: 2rem;
      list-style: none;
    }

    .nav-links a {
      font-family: var(--sans);
      font-size: 0.75rem;
      font-weight: 600;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: var(--muted);
      transition: color 0.2s;
    }
    .nav-links a:hover { color: var(--white); text-decoration: none; }

    .nav-cta {
      font-family: var(--sans);
      font-size: 0.72rem;
      font-weight: 700;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--bg) !important;
      background: var(--accent);
      padding: 0.55rem 1.25rem;
      border-radius: var(--radius);
      transition: background 0.2s;
      white-space: nowrap;
    }
    .nav-cta:hover { background: var(--white); text-decoration: none !important; }

    @media (max-width: 768px) {
      .nav-links { display: none; }
    }

    /* ── HERO ────────────────────────────────────── */
    .hero {
      min-height: 92vh;
      display: flex;
      flex-direction: column;
      justify-content: center;
      padding: clamp(5rem, 12vw, 10rem) 0 clamp(4rem, 8vw, 7rem);
      position: relative;
      overflow: hidden;
    }

    .hero::before {
      content: '';
      position: absolute;
      inset: 0;
      background:
        radial-gradient(ellipse 60% 50% at 80% 30%, rgba(143,173,106,0.07) 0%, transparent 70%),
        radial-gradient(ellipse 40% 40% at 10% 80%, rgba(143,173,106,0.04) 0%, transparent 60%);
      pointer-events: none;
    }

    .hero-eyebrow {
      font-family: var(--sans);
      font-size: 0.7rem;
      font-weight: 700;
      letter-spacing: 0.22em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 1.75rem;
    }

    .hero h1 {
      max-width: 820px;
      margin-bottom: 2rem;
    }

    .hero-sub {
      font-size: clamp(1.05rem, 2vw, 1.25rem);
      color: var(--muted);
      max-width: 560px;
      line-height: 1.7;
      margin-bottom: 3rem;
    }

    .hero-divider {
      width: 48px;
      height: 2px;
      background: var(--accent);
      margin-bottom: 2.5rem;
    }

    /* ── BUTTONS ─────────────────────────────────── */
    .btn {
      display: inline-flex;
      align-items: center;
      gap: 0.6rem;
      font-family: var(--sans);
      font-size: 0.78rem;
      font-weight: 700;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      padding: 0.9rem 2rem;
      border-radius: var(--radius);
      cursor: pointer;
      transition: all 0.22s;
      text-decoration: none;
    }

    .btn-primary {
      background: var(--accent);
      color: var(--bg);
    }
    .btn-primary:hover {
      background: var(--white);
      color: var(--bg);
      text-decoration: none;
    }

    .btn-ghost {
      background: transparent;
      color: var(--text);
      border: 1px solid var(--border);
    }
    .btn-ghost:hover {
      border-color: var(--accent);
      color: var(--accent);
      text-decoration: none;
    }

    .btn-row {
      display: flex;
      flex-wrap: wrap;
      gap: 1rem;
      align-items: center;
    }

    /* ── SECTION HEADERS ─────────────────────────── */
    .section-header { margin-bottom: 3.5rem; }
    .section-header h2 { margin-bottom: 1rem; }
    .section-header p { color: var(--muted); font-size: 1.05rem; }

    /* ── INTRO STRIP ─────────────────────────────── */
    .intro-strip {
      background: var(--surface);
      border-top: 1px solid var(--border);
      border-bottom: 1px solid var(--border);
      padding: clamp(3rem, 6vw, 5rem) 0;
    }

    .intro-strip-inner {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 4rem;
      align-items: start;
    }

    @media (max-width: 720px) {
      .intro-strip-inner { grid-template-columns: 1fr; gap: 2.5rem; }
    }

    .intro-strip blockquote {
      font-family: var(--serif);
      font-size: clamp(1.35rem, 3vw, 1.9rem);
      font-style: italic;
      color: var(--white);
      line-height: 1.45;
      border-left: 3px solid var(--accent);
      padding-left: 1.75rem;
    }

    .intro-strip blockquote cite {
      display: block;
      margin-top: 1rem;
      font-family: var(--sans);
      font-size: 0.75rem;
      font-weight: 600;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--muted);
      font-style: normal;
    }

    /* ── WHO IS MIKE ─────────────────────────────── */
    .mike-grid {
      display: grid;
      grid-template-columns: 1fr 1.4fr;
      gap: 5rem;
      align-items: start;
    }

    @media (max-width: 800px) {
      .mike-grid { grid-template-columns: 1fr; gap: 3rem; }
    }

    .mike-sidebar {
      position: sticky;
      top: 90px;
    }

    .mike-name-block {
      font-family: var(--sans);
      font-size: 0.7rem;
      font-weight: 800;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: var(--accent);
      border-left: 2px solid var(--accent);
      padding-left: 1rem;
      margin-bottom: 2rem;
      line-height: 2;
    }

    .mike-tags {
      display: flex;
      flex-wrap: wrap;
      gap: 0.5rem;
      margin-top: 2rem;
    }

    .mike-tag {
      font-family: var(--sans);
      font-size: 0.65rem;
      font-weight: 700;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: var(--muted);
      border: 1px solid var(--border);
      padding: 0.35rem 0.75rem;
      border-radius: 2px;
    }

    .body-copy h3 {
      margin: 2.5rem 0 0.75rem;
      font-size: 1.2rem;
    }

    .body-copy p { margin-bottom: 1.1rem; max-width: 620px; }

    /* ── DEFINITION BOX ──────────────────────────── */
    .definition-box {
      background: var(--surface-2);
      border: 1px solid var(--border);
      border-left: 3px solid var(--accent);
      border-radius: var(--radius);
      padding: 1.75rem 2rem;
      margin: 2.5rem 0;
    }

    .definition-box .def-label {
      font-family: var(--sans);
      font-size: 0.65rem;
      font-weight: 800;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 0.6rem;
      display: block;
    }

    .definition-box p {
      font-size: 0.98rem;
      color: var(--text);
      max-width: 100%;
      margin: 0;
    }

    /* ── ENTITY CARDS (3 BRANDS) ─────────────────── */
    .entity-grid {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 1.5rem;
    }

    @media (max-width: 900px) {
      .entity-grid { grid-template-columns: 1fr; }
    }

    .entity-card {
      background: var(--surface);
      border: 1px solid var(--border);
      border-radius: var(--radius);
      padding: 2.5rem 2rem;
      position: relative;
      transition: border-color 0.25s;
    }

    .entity-card:hover { border-color: var(--accent); }

    .entity-num {
      font-family: var(--sans);
      font-size: 0.65rem;
      font-weight: 800;
      letter-spacing: 0.2em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 1.5rem;
      display: block;
    }

    .entity-card h3 {
      font-size: 1.45rem;
      margin-bottom: 0.5rem;
    }

    .entity-role {
      font-family: var(--sans);
      font-size: 0.68rem;
      font-weight: 700;
      letter-spacing: 0.15em;
      text-transform: uppercase;
      color: var(--muted);
      margin-bottom: 1.5rem;
    }

    .entity-card p {
      font-size: 0.95rem;
      color: var(--muted);
      max-width: 100%;
      line-height: 1.7;
    }

    .entity-link {
      display: inline-flex;
      align-items: center;
      gap: 0.4rem;
      font-family: var(--sans);
      font-size: 0.7rem;
      font-weight: 700;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--accent);
      margin-top: 1.75rem;
    }

    /* ── ECOSYSTEM DIAGRAM ───────────────────────── */
    .ecosystem-wrap {
      background: var(--surface);
      border: 1px solid var(--border);
      border-radius: var(--radius);
      padding: clamp(2.5rem, 5vw, 4rem);
      margin-top: 4rem;
    }

    .eco-header {
      text-align: center;
      margin-bottom: 3.5rem;
    }

    .eco-header h2 { margin-bottom: 0.75rem; }
    .eco-header p { max-width: 540px; margin: 0 auto; color: var(--muted); }

    .eco-flow {
      display: grid;
      grid-template-columns: 1fr auto 1fr auto 1fr;
      gap: 0;
      align-items: center;
    }

    @media (max-width: 700px) {
      .eco-flow {
        grid-template-columns: 1fr;
        gap: 1rem;
      }
      .eco-arrow { transform: rotate(90deg); }
    }

    .eco-node {
      background: var(--surface-2);
      border: 1px solid var(--border);
      border-radius: var(--radius);
      padding: 2rem 1.5rem;
      text-align: center;
    }

    .eco-node-icon {
      font-size: 1.75rem;
      margin-bottom: 0.75rem;
    }

    .eco-node h4 {
      font-family: var(--sans);
      font-size: 0.78rem;
      font-weight: 800;
      letter-spacing: 0.15em;
      text-transform: uppercase;
      color: var(--accent);
      margin-bottom: 0.4rem;
    }

    .eco-node .eco-brand {
      font-family: var(--serif);
      font-size: 1.1rem;
      font-weight: 700;
      color: var(--white);
      margin-bottom: 0.6rem;
    }

    .eco-node p {
      font-size: 0.85rem;
      color: var(--muted);
      max-width: 100%;
      line-height: 1.6;
    }

    .eco-arrow {
      display: flex;
      align-items: center;
      justify-content: center;
      padding: 0 1rem;
      color: var(--accent);
      font-size: 1.5rem;
    }

    /* ── UKP FRAMEWORK ───────────────────────────── */
    .framework-grid {
      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 1.25rem;
      margin-top: 3rem;
    }

    @media (max-width: 800px) {
      .framework-grid { grid-template-columns: repeat(2, 1fr); }
    }

    @media (max-width: 480px) {
      .framework-grid { grid-template-columns: 1fr; }
    }

    .stage-card {
      background: var(--surface);
      border: 1px solid var(--border);
      border-radius: var(--radius);
      padding: 2rem 1.75rem;
      transition: border-color 0.25s, transform 0.25s;
    }

    .stage-card:hover {
      border-color: var(--accent);
      transform: translateY(-3px);
    }

    .stage-num {
      font-family: var(--sans);
      font-size: 2.5rem;
      font-weight: 800;
      color: var(--border);
      line-height: 1;
      margin-bottom: 1rem;
    }

    .stage-card h3 {
      font-size: 1.3rem;
      color: var(--accent);
      margin-bottom: 0.6rem;
    }

    .stage-card p {
      font-size: 0.92rem;
      color: var(--muted);
      max-width: 100%;
      line-height: 1.65;
    }

    /* ── WHO IT'S FOR ────────────────────────────── */
    .for-list {
      display: grid;
      grid-template-columns: 1fr 1fr;
      gap: 1rem;
      margin-top: 2.5rem;
    }

    @media (max-width: 640px) {
      .for-list { grid-template-columns: 1fr; }
    }

    .for-item {
      display: flex;
      gap: 1rem;
      align-items: flex-start;
      padding: 1.25rem 1.5rem;
      background: var(--surface);
      border: 1px solid var(--border);
      border-radius: var(--radius);
    }

    .for-dot {
      width: 8px;
      height: 8px;
      border-radius: 50%;
      background: var(--accent);
      margin-top: 0.55rem;
      flex-shrink: 0;
    }

    .for-item p {
      font-size: 0.95rem;
      color: var(--text);
      max-width: 100%;
      margin: 0;
    }

    /* ── PULL QUOTE ──────────────────────────────── */
    .pull-quote-section {
      background: var(--surface);
      padding: clamp(4rem, 8vw, 7rem) 0;
    }

    .pull-quote {
      max-width: 840px;
      margin: 0 auto;
      text-align: center;
    }

    .pull-quote blockquote {
      font-family: var(--serif);
      font-size: clamp(1.5rem, 3.5vw, 2.4rem);
      font-style: italic;
      color: var(--white);
      line-height: 1.45;
      margin-bottom: 1.5rem;
    }

    .pull-quote cite {
      font-family: var(--sans);
      font-size: 0.72rem;
      font-weight: 700;
      letter-spacing: 0.18em;
      text-transform: uppercase;
      color: var(--muted);
    }

    /* ── CTA SECTION ─────────────────────────────── */
    .cta-section {
      background: var(--surface-2);
      border-top: 1px solid var(--border);
      padding: clamp(5rem, 10vw, 8rem) 0;
      text-align: center;
    }

    .cta-section h2 {
      margin-bottom: 1.25rem;
      max-width: 700px;
      margin-left: auto;
      margin-right: auto;
    }

    .cta-section p {
      max-width: 500px;
      margin: 0 auto 2.5rem;
      color: var(--muted);
    }

    .cta-note {
      margin-top: 1.25rem;
      font-size: 0.8rem;
      color: var(--muted);
    }

    /* ── FOOTER ──────────────────────────────────── */
    footer {
      background: var(--bg);
      border-top: 1px solid var(--border);
      padding: 3rem 0;
    }

    .footer-inner {
      display: flex;
      flex-wrap: wrap;
      gap: 2rem;
      justify-content: space-between;
      align-items: flex-start;
    }

    .footer-logo {
      font-family: var(--sans);
      font-size: 0.78rem;
      font-weight: 800;
      letter-spacing: 0.14em;
      text-transform: uppercase;
      color: var(--white);
    }

    .footer-logo span { color: var(--accent); }

    .footer-links {
      display: flex;
      flex-wrap: wrap;
      gap: 1.5rem;
      list-style: none;
    }

    .footer-links a {
      font-family: var(--sans);
      font-size: 0.72rem;
      font-weight: 600;
      letter-spacing: 0.1em;
      text-transform: uppercase;
      color: var(--muted);
    }

    .footer-links a:hover { color: var(--accent); text-decoration: none; }

    .footer-copy {
      font-size: 0.75rem;
      color: var(--muted);
      margin-top: 2rem;
    }

    /* ── ANIMATIONS ──────────────────────────────── */
    @keyframes fadeUp {
      from { opacity: 0; transform: translateY(24px); }
      to   { opacity: 1; transform: translateY(0); }
    }

    .anim { opacity: 0; }
    .anim.visible { animation: fadeUp 0.65s ease forwards; }
    .anim-delay-1 { animation-delay: 0.1s; }
    .anim-delay-2 { animation-delay: 0.2s; }
    .anim-delay-3 { animation-delay: 0.3s; }
    .anim-delay-4 { animation-delay: 0.4s; }

    /* ── DIVIDER ─────────────────────────────────── */
    .divider {
      width: 48px;
      height: 2px;
      background: var(--accent);
      margin: 1.75rem 0;
    }